Int J Performability Eng ›› 2020, Vol. 16 ›› Issue (3): 490-498.doi: 10.23940/ijpe.20.03.p19.490498

Previous Articles    

Enterprise Strategy Logic and Strategic Selection in the Context of Big Data: A Study based on Baidu Company

Hua Zhang, Ligang Liu*, and Codjo Barthelemy Tossenou   

  1. Liaoning University, Shenyang, 110036, China
  • Submitted on ; Revised on ; Accepted on
  • Contact: Ligang Liu

Abstract: In the context of big data, how Chinese Internet companies make strategic choices has gained wide interest, but few people have explored the formation basis and change rule of strategic decision in this kind of enterprises in the development process. The development of non-market strategies by enterprises is fundamentally influenced by strategic logic, which is objectively restricted by market elements and non-market factors. Based on the analysis framework of strategic analysis logic, this paper makes an in-depth analysis of the development of Internet enterprise strategic decision-making and takes Baidu company as the research object. It also expounds its strategic decision basis and development law in three important development stages: the decisive role of strategic logic in the process of strategic selection and evolution, as well as the auxiliary role of market elements and non-market factors. It provides a new evidence and theoretical contribution to the research of enterprise strategic logic development.

Key words: Big data environment, strategic logic, social responsibility strategy, non-market strategy